CRAFT by Anika - Our Innovative Design & Decorating Process

Learn more about our design and decorating transformation process for our New York and New Jersey clients. 

Discussion/Discovery Call → Consultation → Preparation/Design Development → Design Implementation

At CRAFT by Anika, our process is thorough and personalized. While we aim to deliver a design that is both beautiful and on trend, we believe the final result should authentically reflect your tastes and lifestyle. That’s why understanding your vision and preferences from the start is essential to everything we create.

We can address areas such as:

Overall Style

We are experienced in everything from a fresh and airy coastal style to contemporary, mid-century modern, minimalist designs and more.

Function of Space

We can analyze and strategize the best layout for your space to maximize efficiency, comfort, and style. We base this on how you plan to use a space, offering valuable insight based on our knowledge and we can plan organization strategies in spaces like kitchens, bedrooms, living rooms, children's rooms, and others.

Colors and Textures

With a wealth of experience, we possess an innate ability to seamlessly blend a variety of materials, colors, patterns, textures, and other design elements to create a layered and cohesive aesthetic that infuses your living space with character and style.

Discussion/Discovery Call

It all starts here. During this 15-minute introductory call, we review the scope of your design project, discuss your goals, timeline, and budget expectations, and explore the vision you’re hoping to achieve. We’ll also walk you through our design process and highlight how we work. This conversation helps us determine if we’re the right fit for your project and sets the foundation for your personalized consultation.

Consultation

This is where the design journey truly begins. Before we meet, you’ll receive a detailed interior design questionnaire to help us understand your style, preferences, and the specific goals you have for your home.

Our initial consultation is held either in person or virtually, and typically lasts up to two hours depending on the scope of your project. During this meeting, we’ll walk through the spaces in question, take measurements, capture photos, and gather all the information needed to understand the full scope of work.

We’ll review your questionnaire responses, explore your ideas, and begin making professional recommendations based on your needs and vision. From here, you can choose to move forward independently with our insights or continue working with us through one of our full-service design packages.

This step ensures we start your project with clarity, creativity, and a shared understanding of the path ahead.

Preparation/Design Development

After the consultation, we move into concept development. This is where your vision begins to take shape. We create an initial design concept that reflects your style, functional needs, and the unique character of your space. This may include mood boards, inspiration imagery, sample finishes, and a preliminary layout to convey the overall direction.

We take into consideration your architecture, lighting, existing elements to be incorporated, and how each space connects to the next. Our goal is to ensure the design feels intentional, cohesive, and tailored to how you live or work. Once the concept is refined and approved, we move into the next phase.

Once the design concept is approved, we begin preparing the foundational elements needed to bring your space to life. This includes finalizing floor plans, interior elevations, and selections for architectural details and finishes. We take care to ensure every material, from flooring and wall coverings to cabinetry and hardware, is aligned with the overall design direction.

Paint colors are selected with attention to natural and artificial lighting, ensuring each shade supports the mood and flow of your space. We also collaborate with your architect, builder, or contractor as needed to review plans and ensure that all structural and design details work in harmony before any ordering or installation begins.

Need reliable professionals? We can connect you with our network of trusted contractors, vendors, and suppliers – experienced professionals we’ve worked with time and time again. From start to finish, we’re here to ensure that every aspect of your project reflects the quality and style you deserve.

Design Implementation

In this phase of your full service package, your design plan starts to take shape. We manage the procurement of approved furnishings, lighting, accessories, and materials, coordinating with trusted vendors and tracking deliveries to keep everything on schedule.

We oversee all logistics including storage, delivery, and installation, making sure every detail is executed with precision. From arranging furniture and hanging light fixtures to styling with art and décor, we ensure a polished and cohesive final result.

Our goal during implementation is to create a smooth, efficient process that brings your vision to life without unnecessary delays or surprises.

Interior Decorating Packages

You’ve got options! We offer interior decorating services in person for our clients in Brooklyn, Staten Island, Manhattan and parts of New Jersey. We also have the option of virtual interior decorating services also known as E-Design for clients throughout the United States! Our in-person services include on-site consultations, where we assess your space, discuss your design goals and preferences, and provide expert advice on color schemes, furniture placement, decor options and more. For those who prefer virtual consultations or who are too far away for us to provide you with an in-person consult, we offer online design services that allow you to collaborate with us remotely. With our virtual interior design and decorating services, you’ll receive a detailed design plan and shopping lists for furniture and decor items.

No matter which service you choose, we’re committed to creating beautiful, comfortable, and functional spaces that you’ll be proud to call your own.

Packages are based on a 2 room, 600 sq. ft maximum. Additional rooms or square footage would be considered an upgrade and package will be customized to project needs.

Consultation, Mood Board & Design Development Board - In Person

Our Consultation, Mood Board & Design Development Board provides you with a comprehensive overview of the design process for your project. We understand the importance of collaboration and communication to ensure that your vision is brought to life. Our consultation phase allows us to gather all necessary information from you and understand your needs and preferences.
From there, we create a mood board that captures the overall aesthetic and vibe you’re looking for. This serves as a visual representation of the direction we will take with the design. Once the mood board is approved, we move on to the design development board, which showcases specific design elements such as color schemes, patterns, and materials.

We welcome your feedback every step of the way and make sure that you are involved in every decision-making process. Our goal is to create a design that not only meets your expectations but exceeds them. Let’s work together to bring your vision to life!

Project Management

Includes additional site meetings/virtual meetings, phone calls, client guidance, travel, emails. Any additional work will be billed at Interior Decorator’s hourly rate. We have the necessary expertise to offer professional insights on:

Experienced professionals should work together as we specialize in helping our clients meet their goals and vision. At CRAFT by Anika we can act as your liaison throughout the entire process to ensure a seamless transformation and experience!

*Note* Prices will vary upon interior design needs. The above can be customized if you would like an upgraded package ex: adding more rooms or one of the below packages.

E-Design/Virtual Interior Decorating Services - Consultation, Mood Board & Design Development Board

E-design interior decorating services provide an innovative and convenient way to transform your living space at your own pace. With e-design, you can work with us remotely to create a personalized and unique plan for your home for you to execute. This process involves sharing photos, measurements, and design preferences with your decorator, who will then create a custom design plan tailored to your space and style. Our e-design services include:

*Note* Prices will vary upon interior design needs. The above can be customized if you would like an upgraded package ex: adding more rooms or one of the below packages.

Full Service Interior Decorating Package - In person Only

Our Full Service Interior Decorating Package offers a complete design solution for your project. The package consists of an initial consultation to understand your preferences, budget, and timeline. We’ll conduct an extensive assessment of the space, and develop a detailed design plan that caters to your needs and goals. Our team will manage everything from sourcing materials and furnishings to arranging deliveries and installations. We’ll collaborate with you throughout the process to guarantee your vision is realized, and your space is transformed into a beautiful, functional, and cohesive environment. Whether you want to update a single room or redesign your entire home, our Full Service Interior Decorating Package provides a stress-free and enjoyable design experience, ideal for busy homeowners. Get in touch with us today to learn more about how we can help you achieve the home of your dreams!

Project Management

Includes additional site meetings/virtual meetings, phone calls, client guidance, travel, emails. Any additional work will be billed at Interior Decorator’s hourly rate.
We have the necessary expertise to offer professional insights on:

Experienced professionals should work together as we specialize in helping our clients meet their goals and vision. At CRAFT by Anika we can act as your liaison throughout the entire process to ensure a seamless transformation and experience!

*Note* Prices will vary upon interior design needs. The above can be customized if you would like an upgraded package ex: adding more rooms.

Let’s start the process! Reach out to schedule a consultation today.

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